Friday, 1 August 2014
Audience Brain Waves Are Being Used to Better Predict YOU
‘Recently, I wrote about findings showing that the brainwaves of people viewing the same movie are ‘synched.’ Some people thought this was great news, suggesting that it meant more connection and intimacy. But people who feel more disengaged or isolated by spending time with people watching media would probably doubt that suggestion very much.
Building on that discovery, researchers are testing brainwaves to forecast public response to television programming. Of course, this has questionable implications.
And, now, it only takes a few people to accurately predict the mindset – via brainwaves – of the masses. Is that how far the “culturing” of culture has come along?’
