Tuesday, 22 July 2014
Verizon Offers Free Gifts to Customers Who Consent to Surveillance
‘Verizon Wireless is launching a rewards program this week for subscribers who consent to having their everyday movements tracked.
The program, called Smart Rewards, offers gift cards and travel deals to subscribers who surrender their web surfing, app usage and location data in exchange for targeted advertisements based on that personal information through the Verizon Selects tracking program.
“To make marketing messages more relevant, Verizon will analyze the information described above to identify you as part of a group of people a marketer is trying to reach,” the terms and conditions for Verizon Selects state.’
